| Dee Dee's Profile | ||
Dee Dee (Abidah Mahmood) is a credentialed Exercise Physiologist and Nutritionist. Winner of several accolades, which includes the Sporting Singapore Inspiration Award in 2004 and 2006. In 2006 she won Gold Award (Adult Category) in the Sporting Singapore Inspiration Award, awarded by the Singapore Sports Council. She is also the recipient of the Singapore Healthy Lifestyle Ambassador 2005 awarded by the Singapore Health Promotion Board. The Singapore Heart Foundation has selected her as the 2008 & 2009 Singapore Heart Foundation Ambassador for "Go Red for Women" Campaign. She is a regular Newspaper Health Columnist for Berita Harian/Berita Minggu. |
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Recognised from her relentless work with the community promoting exercise and
healthy lifestyle, she is particularly known in her research with Nanyang Technological University on "Overweight Malay women in Singapore". A well-known Health Speaker, she conducts seminars, workshops & health talks for corporate, schools, mosques & associations. Clients among others include Citibank, Ar-Raudhah Mosque, Mendaki, Spring Singapore, Abbot, Cerebos etc. Dee Dee is a Corporate Master Trainer training Vice Presidents and CEOs of several organisations as well as Management Executives. Her corporate clients among others include SIA, Changi General Hospital, ICA (Changi Airport & ICA HQ), Ascott Group, SKF, DBS Bank etc. Trainer for Marathoners and National Swimming Youth, she conducted "Golf Excellence Programme" for Malaysian Datoks etc. Dee Dee is also an Ergonomics Exercise Trainer in office ergonomics for employees to help increase the company's productivity level as well as individual staff's performance. Her clients include MTU Asia, CCH Asia, Singapore Press Holdings, Mediacorp etc. |
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A Qualified Instructor with Singapore Sports
Council in Pilates, Yoga, Dancerxise, Tai-Chi, Body Balance, Stretch-Flex-Sing, Intensity Aerobics, Kickboxing, Step Reebok, Dancerobics,
Dynaband, Tummy Trim, Body Sculpt and Aquarobics. Her corporate clients among others include SIA, Changi General Hospital, ICA (Changi Airport & ICA HQ), Ascott Group, SSC etc. Dee Dee also teaches Bellydance, Hip Hop & Exotic Dance. Known as a Celebrity Personal Trainer training TV celebrities in the Malay community, she is well reached by Ministers' wives, Radio & TV Celebrities. In TV series Kilo123, Dee Dee is the Research Consultant & Exercise Physiologist responsible for the 18kg weight loss of the popular TV Comedian, Suhaimi Yusof from the famed "Police & Thief" & "Phua Chu Kang" series. Dee Dee was also a TV Presenter in "Klinik Kita", an award-winning series on TV Suria. There was overwhelming response by the public to the sales of exercise video launched with Mediacorp Radio in 2007. Dee Dee was the Consultant and Celebrity Trainer for the exercise routines with the Warna FM94.2 Malay Radio Deejays. Dee Dee has collaborated in sold-out Cookbooks, namely "Resepi Kasih, Hidangan Sayang" in 2006 and "Rasa Warna" in 2007 launched by Radio Warna FM94.2. A media favourite, featured in the Straits Times, New Paper, Streats, Berita Harian, magazines such as Her World, Manja, Simply Her, Buddhist magazine, TV news, TV current affairs programme such as Detik & Akhir Kata, infotainment programmes such as Aura Femina, Selamat Pagi Singapura etc. She has appeared on live interviews and talk shows on radio 93.3FM, 94.2FM, 89.7FM and RSI (Radio Singapore International) etc. Labelled as "One of the Top 10 Women to Change Your Life in 2007", Dee Dee was featured in the January 2007 issue of "Simply Her" magazine. She was also reported in Elle magazine (Oct 2003 issue) on "Successful Women in Singapore". Dee Dee has been actively engaged as a Host for Corporate Events such as Annual Dinners for Singapore Post, Singapore Police Force, DBS Bank, Changi Airport Emergency Services, Ministry of Community, Youth & Development, MacDonalds, Aranda Country Club, Pasir Ris Ponggol GRC etc. |
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In 2008, Dee Dee was featured in a coffee table book launched by Prime Minister Lee Hsien Loong. Model & Celebrity Endorsees of Health & Sports Products, eg Reebok, SOD Teas, Saucony, LOTTO, pharmaceutical products etc.. |
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Performer & Singer/Actress: Released her first MTV Single & Fitness Video in 2008, launched nationwide by Minister Member of Parliament Halimah Yaacob, Chairman of the Government Parliamentary Committee on Health, Singapore. Regularly featured on Radio Warna 94.2FM & Suria TV's Infotainment Programme & News for health, exercise and nutritional advice & views. Panellist for Community Blueprint-Planning of Singapore's 5-year Health Programme, nominated by Prof Yaacob Ibrahim, Minister for Environment & Water Resources. |
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Dee Dee is a Football Fitness Coach & Initiator of Exhibition Celebrity Charity Match on 16 Aug 2009. Celebrity Weekend Football Team created by Dee Dee, to study the effect of physiological and psychological trainings as well as nutritional advice on health and fitness for the Singapore Weekend Footballers. |
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